Cookie Policy
Last updated: January 2024
Introduction
Breathserenity ("we," "us," "our," or "Company") uses cookies and similar technologies on breathserenity.info (the "Website") to enhance your browsing experience, analyze site usage, and deliver personalized content. This Cookie Policy explains what cookies are, the types we use, how we use them, and your options for managing them.
Our Address: Bahnhofstraße 96, Köln, Germany
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They contain information about your browsing activity and preferences. Cookies help websites remember your information and provide a better user experience on subsequent visits.
There are two main types of cookies based on duration:
- Session Cookies: Temporary cookies that are deleted when you close your browser
- Persistent Cookies: Cookies that remain on your device for a set period or until you manually delete them
Types of Cookies We Use
Essential Cookies
These cookies are necessary for the Website to function properly. They enable core functionality such as security, network management, and accessibility. Essential cookies cannot be disabled as the site would not work without them.
Performance Cookies
These cookies collect information about how you use our Website, including which pages you visit, how long you stay, and any errors you encounter. This data helps us understand user behavior and optimize site performance.
Functional Cookies
These cookies remember your preferences and choices (such as language, region, or login information) to provide a more personalized experience on subsequent visits.
Marketing Cookies
These cookies track your browsing activity across different websites to display targeted advertisements that match your interests. They may be set by third-party advertising partners.
Analytics Cookies
These cookies help us analyze Website traffic and user behavior using tools like Google Analytics. The information collected is used to create reports and improve our services.
How We Use Cookies
We use cookies for the following purposes:
- ✓ Improving Website Functionality: Ensuring the Website operates smoothly and securely
- ✓ Understanding User Behavior: Analyzing how visitors interact with our content and services
- ✓ Personalizing Content: Remembering your preferences to provide relevant recommendations
- ✓ Measuring Campaign Performance: Tracking the effectiveness of marketing initiatives
- ✓ Displaying Targeted Advertisements: Showing ads tailored to your interests
Detailed Cookie List
| Cookie Name | Type | Duration | Purpose |
|---|---|---|---|
| JSESSIONID | Essential | Session | Maintains user session |
| _ga | Analytics | 2 years | Google Analytics user identification |
| _gid | Analytics | 24 hours | Google Analytics session tracking |
| _gat | Analytics | 1 minute | Google Analytics request throttling |
| preferences_lang | Functional | 1 year | Remembers language preference |
| cookie_consent | Essential | 1 year | Records user cookie consent choices |
| utm_source, utm_medium, utm_campaign | Marketing | Session | Tracks marketing campaign performance |
| fb_pixel | Marketing | 3 months | Facebook conversion tracking |
Managing Your Cookies
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- Accept or reject all cookies
- Accept only certain types of cookies
- Delete existing cookies
- Receive a warning before accepting cookies
Third-Party Tools
You can opt out of targeted advertising through industry tools such as the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). Visit their websites to manage your advertising preferences across multiple advertisers.
Cookie Consent Banner
When you first visit our Website, you'll see a cookie consent banner. You can update your preferences at any time through this banner or in your account settings.
Important Note: Disabling essential cookies may affect your ability to use certain features of the Website. Non-essential cookies can be disabled without impacting core functionality.
Third-Party Cookies
Our Website may contain links to third-party websites and integrate services from external providers (such as analytics providers, advertising networks, and social media platforms). These third parties may set their own cookies on your device.
We are not responsible for the cookie practices of third-party websites. We recommend reviewing their privacy policies to understand how they use cookies. Common third parties include:
- Google Analytics
- Facebook Pixel
- Advertising networks
- Social media platforms
Legal Basis for Cookie Use
We use cookies under the following legal bases:
- 1. Consent: For non-essential cookies, we obtain your explicit consent through our cookie banner
- 2. Legitimate Interests: We use cookies to improve Website functionality and understand user behavior
- 3. Legal Compliance: Some cookies are necessary to comply with legal obligations
Contact Us
If you have questions about our cookie practices or wish to exercise your rights regarding cookies, please contact us at:
Changes to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our cookie practices or applicable laws. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this page and, if necessary, by sending you a notification. Your continued use of the Website following any changes constitutes your acceptance of the updated policy.
© 2024 Breathserenity – USt-IdNr.: DE552132065. All rights reserved.
Bahnhofstraße 96, Köln, Germany